Paid media & PPC

Reach homeowners at the moment they’re ready

When a homeowner types “kitchen remodeler near me” into Google, that’s the highest-intent moment in the entire buying cycle. Paid search puts you in front of them right then — not weeks later when they’ve already signed with someone else.

Most remodelers who’ve tried ads got burned because a generalist agency ran the same playbook they use for dentists and HVAC companies. Kitchen and bath is different: the project values are high, the consideration window is long, and the wrong keywords burn budget on people who want a $200 faucet swap.

What we run

Google Search — high-intent keywords tied to your service area and project types, with negative keyword lists that filter out repair-only and DIY traffic.

Meta and Instagram — visual-first campaigns that work because remodeling is a visual purchase. Ideal for reaching homeowners earlier in the consideration window and for retargeting people who’ve already visited your site.

Retargeting — most homeowners don’t convert on the first visit. We keep you in front of them across the weeks they spend deciding.

How we manage it

Campaigns get reviewed and adjusted continuously, not set up once and forgotten. That means ongoing negative keyword work, bid adjustments, budget shifts toward what’s converting, and creative refreshes when performance starts to fatigue.

You see exactly what’s being spent and what it’s producing. No black box.