Analytics & reporting

Know exactly what your marketing is doing

Ask most remodelers which of their marketing actually produces jobs and you’ll get an honest shrug. Not because they aren’t paying attention, but because nobody set up the tracking to answer the question.

That’s how budget gets wasted for months on a channel that’s quietly producing nothing, while the one that’s working stays underfunded.

What we track

Lead source attribution — which channel, campaign, and keyword produced each lead, so budget decisions are based on evidence.

Cost per lead and cost per booked estimate — the numbers that actually matter. Impressions and clicks are inputs; booked work is the output.

Call tracking — a large share of remodeling leads come by phone. Untracked calls are a blind spot that makes every other number unreliable.

Conversion tracking audit — before anything else, we verify your tracking is set up correctly. Broken or double-counted conversions are extremely common and quietly corrupt every decision made from that data.

Reporting you’ll actually read

Plain-language reporting on what happened, what it cost, what we’re changing, and why. Not a 40-page dashboard export you’ll never open.

If something isn’t working, you’ll hear it from us first.